Abstract: As the Internet technology updates and new media emerge constantly, the convergence of newspapers and network of Chinese media industry meets its success and difficulties. By analyzing current developing situation and limitations of Guangxi media industry and studying the experience and thoughts at home and abroad, the author puts forward a new developing path, i.e., stressing expanding terminal channel, cultivating media team and exploring blending model’s tendency. Thus we can develop into a new road which derives from competition to infusion, from traditional paper media group to new media team and from interaction of newspaper network to a perfect integration.

Key words: deep convergence of newspapers and network, media team integration, profit model, new media