Abstract: There is a close link between brand building and economic development. Under the circumstances of Chinese economy at the new normal, the connotation of brand building should be further extended, its target should be further refined, and its premium should be further disclosed. The economic development at the new normal add fresh life into brand building; meanwhile, strengthening brand building in turn can promote a healthy and balanced development of Chinese economy at the new normal.

Key words: brand building, new normal, economic development         [