Journal of Guangxi Teachers Education University (Philosophy and Social Sciences Edition) ›› 2022, Vol. 58 ›› Issue (4): 86-97.doi: 10.16088/j.issn.1001-6597.2022.04.008

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A Debate on Public and Private: Private Discourse and Public Expression in Video Blog —An Empirical Research Based on BiliBili

ZHANG Zhen-yu, ZHANG Wei   

  1. School of Journalism and Communication, Central China Normal University, Wuhan 430079, China
  • Received:2022-02-10 Online:2022-07-25 Published:2022-07-26

Abstract: In the discourse space constructed by online video, the relationship between its private and public attributes has always been an hot academic topic. Through the empirical study on the video blog on BiliBili, this paper discusses the external differences and implicit associations between private discourse and public expression, as well as the possible ways to integrate the two to build the public sphere. The results tell that: 1) in terms of public-private distinction, there is a clear division between the private discourse and the public discourse, and the former bears a visible feature of “de-publicity”; 2) in terms of public-private connection, the explicit private discourse in the video blog is intrinsically related to the implicit public issues: some seemingly private individual expressions actually involve deep public care; 3) in terms of public-private integration, it is possible to construct the public sphere on the video blog platform only when the discourse subject changes from private people to citizens, the content from sensibility to rationality, and the space from disorder to order.

Key words: video blog, private discourse, individual presentation, public expression, public sphere

CLC Number: 

  • G206
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