Journal of Guangxi Teachers Education University (Philosophy and Social Sciences Edition) ›› 2022, Vol. 58 ›› Issue (1): 123-132.doi: 10.16088/j.issn.1001-6597.2022.01.011

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From Factual Logic to Presentation Logic: Micro Context Production of Short Video News and Its Influence

WANG Bin, LI Yao-yu   

  1. School of Journalism and Communication, Renmin University of China, Beijing 100872, China
  • Received:2021-01-02 Online:2022-01-25 Published:2022-05-30

Abstract: In the embedded relationship between news facts and their communication context, the form of short video news affects the process of presenting objective facts in journalism and the logic of people’s cognition of facts. The micro context of short video news is mainly composed of the dialogue context of text mode, the reproduction context of image mode and the resonance context of sound mode, which reflects a series of new production routines, such as focusing on platform adaptation, sinking content themes, targeting to user reading and listening needs and so on. The micro context constructed by the cooperation between short video news producers and users strengthens the role, besides the factual logic, of presentation logic, and it has an impact on users’ reception experience and fact cognition, and finally promotes the reconstruction of the relationship between news transmission and reception.

Key words: short video news, micro context, news facts, news users, news production, factual logic, presentation logic

CLC Number: 

  • G210.7
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