Abstract: The digital economy, with data utilization as the core, has become a new engine for social development, and the new production methods and economic models created by it have rapidly penetrated into agriculture and rural areas, thus promoting the development of rural digital economy. The integrated development of digital economy and rural economy is not only an active choice at the national strategic level, but also the need of the new epoch for rural economic development. The digital development of rural economy bear the theoretical care of the era view of digital economy, the policy view of agricultural and rural development, and the subject view of sharing the achievements of reform and development. A review of the policies made by “both the central and local governments” tells that at the policy level presents the path dependence of increasing volatility of issuing documents and convergence of policy texts types, while local practice is limited in the dimensions of policy response, content system, implementation means and system adaptation. Given the necessity of the “public nature” of the development of the digital economy, we should focus on the current situation of rural economic development, the attributes of digital economy forms, and the goal of rural industrial revitalization, and shape a concept of integrated development that is incentive and inclusive, basic and moderate, and that bears both priority and diversity. Guided by this, on the one hand, we need to optimize the digital economy policy tool system, so as to improve rural economic data rules and risk management norms and construct a multi-dimensional policy system based on government support as the basic principle. On the other hand, we should flexibly employ data elements and digital finance platforms, and reform the current financial system, so as to create a multi-level market environment that releases the digital vitality of the agricultural field.

Key words: rural economy, digital economy, industry digitalization, competent government, efficient market