Abstract: The contemporary framework of public privacy protection upholds a robust tradition of individual autonomy. Throughout history, the evolution of media has metaphorically fostered the establishment of an individual-centered privacy tradition, evolving from “privacy as isolation” to “privacy as control” in practical terms. In the new media ecology, algorithms have emerged as a new generation of dominant factors, leading to corresponding changes in technical conditions, connection relations, and power dynamics within society. Consequently, the traditional approach towards privacy autonomy faces multiple constraints. Considering the current status of media landscape, it is imperative to disrupt semantic continuity by enhancing investigations into information processing and providing necessary support for individuals. This approach will enable us to navigate the information order in this era of intelligence and explore a more suitable path towards privacy autonomy that aligns with present-day media conditions.

Key words: privacy autonomy, media ecology, algorithm, deep mediatization, platform