Abstract: The meta-universe means to construct a new space with the content “as much as the universe”. Content production has become a public problem, and the production situation and action environment of content producers need special attention. From the perspective of digitization process, the openness of Internet technology, the development of digital intelligence technology, the diversification of digital interfaces, in particular to the digital production enabled by social tools, have jointly cultivated two types of content producers, namely, natural people and “humanoid” based on artificial intelligence, forming a new content producer structure. The content producers are facing new production space, and they mainly rely on digital labor to produce “works” and the viewership instead of price has become an important standard to evaluate the quality of “works”. In the meta-universe, the use of new digital tools, the user production mechanism, and the integration of platform production and scene production jointly create a complex new production relationship. The content production, space production, space politics and the complexity of political space in the meta-universe have brought various impacts. In this unique space, the content producer is the actor, and is most sensitive to the impact of the new space of the meta-universe: it is more inclined to walk into the algorithm swamp, the dishonesty swamp and the privacy swamp. In the content production, therefore, the “swamp mode” should be avoided.

Key words: meta-universe, content production, content producers, production situation, action swamp