Abstract: Common prosperity, the prosperity of all people in material and cultural-ethical terms, leads the revitalization of rural culture in the Chinese modernization drive, and renders such revitalization an inevitable requirement and a necessary stage in realizing the common prosperity of the people. In achieving common prosperity, people have carried out creative transformation and innovative development of rural culture, thus forging a culture of common prosperity which activates the new vitality of rural culture, satisfies the people’s needs for a better life, and further builds the foundation of a strong cultural countryside, thus leading the revitalization of rural society in all aspects. In building the rural community, we should, based on the empowerment of the new quality productive forces, forge the production collectives for common prosperity to push ahead with the building of a cultural sector for Party-building; we should build the common prosperity communities to reshape the family culture and public culture; we should build the common prosperity rural industries, and vigorously innovate the countryside-featured culture, so as to make the new quality rural communities as the practice carriers of the rural cultural revitalization and enhancement of the cultural self-confidence.

Key words: common prosperity, rural revitalization, common prosperity culture, rural communities