Abstract: Cultural hegemony is the extension of general hegemony, but it is not compulsive, always by way of covert infiltration. In the globalized world, Hollywood movies endeavor to establish and strengthen American cultural hegemony. Three main methods are usually adoptedthe covert cultural infiltration to other countries; theme out of theme; details without purpose. To dissolve American cultural hegemony, measures should focus on be taken at a macro level, and efforts made in micro issues

Key words: cultural hegemony, covert infiltration, Hollywood movies, globalization