Journal of Guangxi Teachers Education University (Philosophy and Social Sciences Edition) ›› 2023, Vol. 59 ›› Issue (6): 133-145.doi: 10.16088/j.issn.1001-6597.2023.06.012

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“Rationality in Absurdity”: The Semantic Evolution and Socio-Psychological Representation of Online Buzzwords—A Comprehensive Analysis of Online Buzzwords (2008—2022)

GUO Xiao-an, DUAN Zhu-chen   

  1. School of Journalism and Communication, Chongqing University, Chongqing 401331, China
  • Received:2023-02-24 Online:2023-11-15 Published:2023-12-22

Abstract: Online buzzword is an important representation of social mentality. An analysis of the evolution and development of online buzzwords (2008-2022) tells that topics these word are concerned with generally range “from political ridicule to self-deprecation”, “from public clamor to circle spread”, “from isolated issues to relevancy and serialization”, “from deconstruction and confrontation to absorption and integration”, reflecting complex and contradictory social attitudes such as “openness and resistance”, “questioning and faith”, “anxiety and optimism”, and “lying flat and enterprising”. It is not advisable to simply label online buzzwords as “rebellious, vulgar, or entertaining to the death”. Instead, a more open, equal, and inclusive mindset should be adopted, viewing these words as a “rational choice” for group participation and an important way of social interaction under specific political opportunity structures; only by facing the “rationalization elements” behind their “absurdity” can we decipher the code of circle communication, thus effectively guiding the mindset of the online society.

Key words: online buzzwords, online public opinion, social mentality, coexistence of virtual and real elements, guiding strategy

CLC Number:  H136
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