Journal of Guangxi Teachers Education University (Philosophy and Social Sciences Edition) ›› 2024, Vol. 60 ›› Issue (5): 34-51.doi: 10.16088/j.issn.1001-6597.2024.05.004

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Are Children Willing to Pay for Their Parents’ Smart Eldercare? —An Analysis Based on the Inter-generational Support Theory and the Theory of Planned Behaviour

HU Yang-ming1,2, YUAN Yu-jia2   

  1. 1. School of Public Administration, Hunan Normal University, Changsha 410081, China;
    2. College of Public Administration and Law, Hunan Agricultural University, Changsha 410128, China
  • Received:2024-01-21 Online:2024-09-25 Published:2024-09-13

Abstract: Based on the micro-research data of 501 research subjects in Changsha, Hunan Province, the study analyzes the influencing factors and motives of children’s willingness to pay for their parents’ smart eldercare by adopting the ordered multi-classification logistic model, aided by the theory of inter-generational support and the theory of planned behaviour. The study finds that: children’s overall willingness to pay for their parents’ smart eldercare is high with exchange motives shouldering with altruistic motives; among them, behavioral attitudes, subjective norms and perceived behavioral control affect children’s willingness to pay to varying degrees, while children’s age, occupation, residential status and residential distance from their parents also bear a significant impact. The findings reveal the influencing factors of children’s willingness to pay, which can provide a new solution to the popularization and promotion problems encountered by smart eldercare nowadays, and help to promote the high-quality development of smart eldercare.

Key words: smart eldercare, theory of planned behaviour, altruistic motivation, exchange motivation, willingness to pay

CLC Number:  C913.7;C916
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