Journal of Guangxi Teachers Education University (Philosophy and Social Sciences Edition) ›› 2025, Vol. 61 ›› Issue (2): 29-38.doi: 10.16088/j.issn.1001-6597.2025.02.003

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The Practical Path of Media Governance of Online Public Events—An Analysis Based on the Perspective of Public Memory Cycle

LI Chun-lei, LI Juan   

  1. School of Journalism and Communication, Guangzhou University, Guangzhou 510006, China
  • Received:2024-05-04 Online:2025-03-05 Published:2025-02-26

Abstract: Online public events, in the new stage of a society infused with the internet and new media, have become an important part of social crises. Their governance paths, therefore, urgently need to be innovated. This paper, based on the correlation analysis of a series of online public events, such as “A girl in Fujian jumped to her death for her being bullied by classmates”, reveals the influence of public memory awakening & updating, and implicit process on the derivation of online public opinion, and explores the practical path of media governance of online public events from the perspective of the public memory cycle. It is found that behind online public events are available problems such as social trust crisis, administrative resource hijacking, and hidden risk retention at various memory stages. Based on the logic, goal, and process guidance of media governance, it is possible to highlight “process-oriented” governance; such “problems” can be well addressed, with the collaborative participation of multiple subjects, by interrupting the relay of negative emotions, building a memory system, and weakening implicit risks.

Key words: media governance, online public events, public memory cycle, online public opinion

CLC Number:  G206;D630
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