Abstract: The generation and dissemination of college students’ network public opinion has undergone fundamental changes during the We-Media era. The production and demand of personalized information and the “I”-based information spreading ways have brought great challenges to credibility construction of the Party organizations in colleges and universities. As a result, the credibility of the Party organizations in colleges plays an important role in guiding college students’ network public opinion under the in-depth analysis of We-Media. And exploring new ways and methods to guide university students’ Internet public opinion is not only a significant part of the credibility construction of party organizations in colleges, but also an essential access point to further strengthen the credibility of the Party organizations in colleges

Key words: We-Media, College Students, Network Public Opinion, the Party Organization, credibility