Abstract: The core research issue for communication scholars in the era of intelligent media is how the media is related to people and society; “information cocoon”, the most representative, has shown significant differences in orientation in Chinese and Western studies. This paper, through the paradigm deconstruction of the “information cocoon” issue, makes a comprehensive comparison between China and the Western studies in terms of research methods, research core, research perspective, value orientation and academic position. By summarizing the characteristics of the paradigm of China’s “information cocoon” research and comparing it with the traditional western communication paradigm, it is found that the current Chinese research presents a “harmony paradigm”, that is, three localization paradigms namely macro-functionalism, rationality-criticism and humanity-technologism co-generate and produce a new paradigm. Finally, it points out the potential value of the three characteristics, namely integrated thinking, people-oriented concept and critical genes, of “harmony paradigm” in the studies of computing science, new new media and platform hegemony, hot topics in the era of intelligent media.

Key words: the era of intelligent media, paradigm, localization, information cocoons