Abstract: On the questionnaire survey to 8024 college students nationwide, with a C in the perspective of a new time of college students' overall development status of vocational values found that salary is the current university students' employment in the first place when considerations, the state-owned enterprises is the favorite of contemporary college students employment units, the city is the destination of choice, entrepreneurs entrepreneurship of university students' employment is the most ideal career of the current college students. However, different groups of college students have different vocational values. "salary only", "novelty" and "idealism" are the forms of the C position debate of the vocational values of college students in the new age. The external influencing factors include the school education represented by the entrepreneurship and employment guidance course, the public opinion guidance with Internet multimedia as the media, and the family environment constituted by the occupational nature of parents. Therefore, to promote the healthy development of vocational values of college students in the new era, we should "step by step", pay attention to the continuity of the content of vocational values education, and pay attention to the operability of the teaching method of vocational values, and "appropriate movement", so as to enhance the interest of the form of vocational values education.

Key words: college students, occupational values, employment