作为数字平台和基础设施的短视频——一个传播政治经济学的视角

doi:10.16088/j.issn.1001-6597.2022.03.007

广西师范大学学报（哲学社会科学版） ›› 2022, Vol. 58 ›› Issue (3): 71-82.doi: 10.16088/j.issn.1001-6597.2022.03.007

作为数字平台和基础设施的短视频——一个传播政治经济学的视角

姬德强¹, 白彦泽²

1.中国传媒大学媒体融合与传播国家重点实验室,北京 100024;
2.中国传媒大学广告学院,北京 100024

收稿日期:2022-01-20 出版日期:2022-05-15 发布日期:2022-06-01
作者简介:姬德强(1982—),男,中国传媒大学教授、博士生导师,人类命运共同体研究院副院长,媒体融合与传播国家重点实验室(中国传媒大学)研究员,数字伦理研究所研究员,研究方向:传播政治经济学和国际传播;白彦泽(1993—),男,中国传媒大学广告学院博士研究生,研究方向:社交媒体和消费文化。
基金资助:
国家社科基金艺术学重大项目“网络文化安全研究”(19ZD12)

Short Video Served as a Digital Platform and Infrastructure —A Perspective of Political Economy of Communication

JI De-qiang¹, BAI Yan-ze²

1. State Key Laboratory of Media Convergence and Communication, Communication University of China, Beijing 100024, China;
2. Advertising School, Communication University of China, Beijing 100024, China

Received:2022-01-20 Online:2022-05-15 Published:2022-06-01

摘要/Abstract

摘要： 在当前高速移动互联网和智能手机应用环境下,短视频这一媒介形态被平台经济捕获,一方面变成短中介,链接了整个文化产业,另一方面转化为数字平台,不断融入数字经济、公共服务和国家治理。基于此,短视频也呈现出基础设施化的倾向,尤其表现在搭建数据中心、拓展计算服务和形塑政治文化三个方面。短视频的基础设施化也呈现出明显的区域性色彩,在中国尤其表现在整体发展与国家干预两个方面,并被描述为技术民族主义的成功。短视频未来发展有其不可持续性,即渠道霸权导致的市场封闭性和外部干预性危机,不断加剧的数字地缘政治,以及基于用户绑定的数字劳动所引发的算力与精力之间的“瘾”经济危机,这将决定短视频如何在数字中国的总体框架内找寻到一种可持续、高质量的发展道路。

关键词: 短视频, 数字平台, 基础设施, 传播政治经济学

Abstract: The high-speed mobile Internet, coupled with smart phone application has rendered short video, one media form, captured by the platform economy as it becomes a short intermediary, linking the whole cultural industry and it is transformed into a digital platform, and constantly integrates into the digital economy, public services and national governance. Drawn from this, short video reveals the tendency towards a kind of infrastructure, which in particular is told by the three aspects as follows: building data center, expanding computing services and shaping political culture. Such a tendency bears obvious regional color, especially in terms of overall development and state intervention in China, and it is described as the success of technological nationalism. Short video, in its development, has its unsustainability-the market closure and external intervention crisis caused by channel hegemony, the increasing digital geopolitics, and the “addiction” economic crisis between computing power and energy caused by digital labor based on user binding, which altogether will determine how short video can find a sustainable and high-quality development path within the overall framework of Digital China.

Key words: short video, digital platform, infrastructure, political economy of communication

中图分类号:

G206

姬德强, 白彦泽. 作为数字平台和基础设施的短视频——一个传播政治经济学的视角[J]. 广西师范大学学报（哲学社会科学版）, 2022, 58(3): 71-82.

JI De-qiang, BAI Yan-ze. Short Video Served as a Digital Platform and Infrastructure —A Perspective of Political Economy of Communication[J]. Journal of Guangxi Teachers Education University (Philosophy and Social Sciences Edition), 2022, 58(3): 71-82.

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作为数字平台和基础设施的短视频——一个传播政治经济学的视角

Short Video Served as a Digital Platform and Infrastructure —A Perspective of Political Economy of Communication

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